{"id":424,"date":"2012-06-25T09:30:53","date_gmt":"2012-06-25T16:30:53","guid":{"rendered":"http:\/\/gahealthguide.wordpress.com\/?p=424"},"modified":"2012-06-25T09:30:53","modified_gmt":"2012-06-25T16:30:53","slug":"as-seen-on-tv-belly-fat-burners","status":"publish","type":"post","link":"https:\/\/devinephysiques.com\/blog\/2012\/06\/25\/as-seen-on-tv-belly-fat-burners\/","title":{"rendered":"As Seen on TV &#8211; &#8220;Belly Fat Burners&#8221;"},"content":{"rendered":"<p>How many times have you been up late at night and saw an ad for some &#8220;body shaping&#8221; product?\u00a0 How about an ad during the middle of the day?\u00a0 Have you seen one of these while on the treadmill at the gym and considered buying one to accelerate your progress?\u00a0 Just be careful of what you&#8217;re looking into.\u00a0 Here&#8217;s a list of common issues with &#8220;As Seen on TV&#8221; products, and other gimmicks:<\/p>\n<ul>\n<li>The advertisers use a careful choice of words that make you believe in the results that will never come.\u00a0 (Deceptive Wording)<\/li>\n<li>They don&#8217;t work at all.<\/li>\n<li>They don&#8217;t work in the way that you think they will.<\/li>\n<li>&#8220;As Seen on TV&#8221; products rely on consumer&#8217;s ignorance in regard to the &#8220;Spot Reduction Myth.&#8221;<\/li>\n<li>They&#8217;re a very useful product that would be worth having, but you will never look like the bodybuilder hired for the commercial with the product since the model used compound lifts and diet to achieve their body.<\/li>\n<\/ul>\n<p>At work, I watch people buy these &#8220;As Seen on TV&#8221; products constantly&#8211;\u00a0 Case in point, we will examine one of those hot selling &#8220;Belly Fat Burners.&#8221;\u00a0 People purchase this item because they believe in the myth of spot reduction&#8211;\u00a0 Slap this on your stomach and suddenly you will lose fat!\u00a0 Who wouldn&#8217;t want that?\u00a0 Except that your body does not work that way. . .\u00a0 You can&#8217;t isolate a body part to burn fat in just that area.\u00a0 So how do they get away with advertising this?\u00a0 Let&#8217;s take a look at the box of a popular product:\u00a0 (In the interest of keeping away from the law, the product name is blurred, and we will not mention which one this is.)<\/p>\n<div id=\"attachment_425\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/gahealthguide.files.wordpress.com\/2012\/06\/2.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-425\" class=\"size-medium wp-image-425\" title=\"-2\" src=\"http:\/\/gahealthguide.files.wordpress.com\/2012\/06\/2.jpg?w=300\" alt=\"\" width=\"300\" height=\"225\" \/><\/a><p id=\"caption-attachment-425\" class=\"wp-caption-text\">Lose inches around my waist instantly!? I&#8217;ll take two!<\/p><\/div>\n<p>So right off the bat, they&#8217;re telling you that you will lose inches from around your waist by using this product.\u00a0 This falls under the &#8220;deceptive wording&#8221; issue by using the word &#8220;inches&#8221; instead of &#8220;fat.&#8221; Let&#8217;s read more of this box:<\/p>\n<p><a href=\"http:\/\/gahealthguide.files.wordpress.com\/2012\/06\/3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-426\" title=\"-3\" src=\"http:\/\/gahealthguide.files.wordpress.com\/2012\/06\/3.jpg?w=300\" alt=\"\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p>So, the line where it says &#8220;Become a Fat Burning Machine&#8221; does not reference the product at all, so this can be on the box, and they&#8217;re relying on the consumer to assume the product will do this.\u00a0 Psychological advertising. . .\u00a0 They just put some words on the box, and you connect it to the product.\u00a0 Next line&#8211;\u00a0 We have the word &#8220;inches&#8221; again.\u00a0 Continue on, and there&#8217;s more mention of the &#8220;inches&#8221; you can burn.\u00a0 So why do they talk about &#8220;inches&#8221; instead of &#8220;fat&#8221;?<\/p>\n<p>Here&#8217;s what these products do:\u00a0 By strapping a neoprene sleeve around your stomach, what you do is raise the temperature on that part of your body, which leads to more sweating from that area of the body;\u00a0 Hence the picture showing the highly scientific &#8220;Thermagraphic Test.&#8221;\u00a0 What does the additional sweating produce?\u00a0 A dehydration in the skin which will in fact cause you to lose inches in your waist.<\/p>\n<p>. . .\u00a0 Until you drink water and your body re hydrates those cells.\u00a0 You can achieve the same effect by wrapping a trash bag around your waist;\u00a0 Or cling wrap.\u00a0 It&#8217;s a technique that is sometimes seen in the pageant and bodybuilding worlds the day before a competition.\u00a0 Have you ever seen a video of someone dabbing a moist sponge on their tongue?\u00a0 It&#8217;s because they used a dehydration technique to tighten their body.<\/p>\n<p>At the end of the day, this product does nothing to help you achieve your goals, and is a bit of a waste of money.\u00a0 Of the five issues with &#8220;As Seen on TV&#8221; products we listed above, this satisfies 3 of the issues.<\/p>\n<p>This is a continuation of our series of posts under the &#8220;Stuff You Don&#8217;t Need&#8221; category, and is the start of a series of posts where we review and \/ or debunk fitness equipment and products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How many times have you been up late at night and saw an ad for some &#8220;body shaping&#8221; product?\u00a0 How about an ad during the middle of the day?\u00a0 Have you seen one of these while on the treadmill at the gym and considered buying one to accelerate your progress?\u00a0 Just be careful of what [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[14],"tags":[],"class_list":["post-424","post","type-post","status-publish","format-standard","hentry","category-stuff-you-dont-need"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3DfsS-6Q","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/devinephysiques.com\/blog\/wp-json\/wp\/v2\/posts\/424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devinephysiques.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devinephysiques.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devinephysiques.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/devinephysiques.com\/blog\/wp-json\/wp\/v2\/comments?post=424"}],"version-history":[{"count":0,"href":"https:\/\/devinephysiques.com\/blog\/wp-json\/wp\/v2\/posts\/424\/revisions"}],"wp:attachment":[{"href":"https:\/\/devinephysiques.com\/blog\/wp-json\/wp\/v2\/media?parent=424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devinephysiques.com\/blog\/wp-json\/wp\/v2\/categories?post=424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devinephysiques.com\/blog\/wp-json\/wp\/v2\/tags?post=424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}